Design must communicate with metaphors not clichés

With regard to the clichés debate (DW 21 March), symbols, idioms, clues, messages and concepts – is it not a case of how we design them that stops them becoming a cliché and rather allows them to communicate as metaphors?

With regard to the clich̩s debate (DW 21 March), symbols, idioms, clues, messages and concepts Рis it not a case of how we design them that stops them becoming a clich̩ and rather allows them to communicate as metaphors?

I used to use clichés all the time, but now avoid them like the plague.

Jon Edge

Designer

Wolff Olins

j.edge@wolff-olins.com

Latest articles