Design must communicate with metaphors not clichés
With regard to the clichés debate (DW 21 March), symbols, idioms, clues, messages and concepts – is it not a case of how we design them that stops them becoming a cliché and rather allows them to communicate as metaphors?
With regard to the clichés debate (DW 21 March), symbols, idioms, clues, messages and concepts – is it not a case of how we design them that stops them becoming a cliché and rather allows them to communicate as metaphors?
I used to use clichés all the time, but now avoid them like the plague.
Jon Edge
Designer
Wolff Olins
j.edge@wolff-olins.com
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