Din Associates adds to National Gallery space

Din Associates will present concepts for the creation of additional retail space at the National Gallery and a strategy for the future development of existing retail spaces, next week.

The group will command a five-figure fee for the work. It has been asked to redesign the gallery’s retail interiors and develop a shop in the venue’s East Wing. There are four retail areas at the gallery.

Din Associates will also revamp the existing retail graphic identity, which will be carried across all retail areas, and redesign retail signage. The identity will be implemented across all branded material, including packaging and point-of-sale. The new look will launch in February next year.

‘This is about understanding the variation within the different shop environments and creating a strategy to develop new spaces,’ says Din Associates managing director Rasshied Din.

The consultancy, which was appointed in January, won the work following a four-way credentials pitch.

The group was appointed by the National Gallery Company, which is owned and operated by the National Gallery Trust. The shops are NGC’s principal source of revenue.

Din Associates’ retail work forms part of a wider review of non-gallery spaces undertaken by architect Dixon Jones.