Interactive Dimension has designed the annual brochure for acrobatic aeroplane squad, The Red Arrows, which is published on 10 April to coincide with the Reds’ world tour at the end of April and the Queen’s Golden Jubilee Year. To reflect the latter, the cover is in gold and features one of the Red Arrows’ most well-known flying formations, the Diamond 9. A gold theme also runs throughout the brochure, which includes details of the squad’s flying experience, personal information on the pilots and illustrations of new team manoeuvres.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.