28 March 2002

Future Date

The International Steel Packaging Congress takes place during Interpack Düsseldorf in Germany on 25 April. The Steel Packaging Effectiveness Award will be presented at a gala dinner in the evening.

Digest

Pret A Manger publishes its first corporate literature this week, in the form of a book that will be used to aid its expansion into Asia. The literature, designed by

Design Bridge bottles Gold Label

Design Bridge has redesigned Swiss mass market whisky brand Gold Label, which relaunches at the end the month. The consultancy took its inspiration for the packaging from Scotland. Diwisa, which

Debating the regal issues

Words like crown used to be a passport to premium brand values. Brandon Cheevers questions how impressed consumers are by royal imagery now

Design Bridge sweetens Bassett’s

Cadbury’s Bertie Bassett icon has been redesigned as part of the Bassett brand’s first international revamp in 20 years. It launches in The Netherlands in mid April and the UK

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