How did leading designers get to where they are now?
The Sorrell Foundation, with the Higher Education in Art & Design Foundation and Arts Council England have interviewed a series of creatives across different sectors, to find out about what they do and how they got there. The interviews are part of the Creative Journeys project.
In this interview, Brands and Values director of innovation Martin Roach talks through his education and career.
The organisations behind the Creative Journeys project say that the initiative is a response to a fall in the number of young people studying creative subjects at school. In the decade leading to 2013, they say, entries for Design & Technology GCSE fell by 50%.
You can see all the Creative Journeys interviews and find out more about the project at creativejourneyuk.org.