Bolder look for libraries

South Gloucestershire’s libraries are being updated with new signage, identity and graphics in an attempt to halt dwindling library attendance.

Cousins Communications in Bristol handled all the design work, including posters, postcards and leaflets.

The new look is currently being implemented across the region’s 13 libraries.

“They were quite bold,” says Cousins’ sales and marketing manager Natasha Baker of the client, South Gloucestershire Leisure Services. The consultancy has also created a fresh identity for SGLS.

The graphics are intended to show libraries as an exciting local service offering more than just books, she adds. The carbon-style icons were also generated by Cousins.

Cousins, which is seven-strong, is also acting as an interior consultant on a new library in Filton, South Gloucestershire, which is due to open this November.