Briefs

The Core has named and branded Sundance Ale, the new beer that is a three-way collaboration between Tesco, J D Wetherspoon and Marston’s Brewery. The beer is sold at Tesco stores and at Wetherspoon’s 170-strong pub chain.

Roundel has repackaged Boots’ own-brand multi-vitamin range. The range is positioned as an upmarket selection.

P&O’s new Superstar Express catamaran has an identity designed by The Hallmark Partnership.

Sign manufacturer Blaze Neon has a new brochure created by John Lilley Design Consultants. “Almost 35 000 has been spent on the brochure’s development,” says a Blaze spokesman.

Classical music trio Serenata has an identity by Skidmore Turnbull Leetham, part of the Skidmore Turnbull Group. The consultancy has also created promotional material for Serenata.

Mainline Partners has brought in David Hancock as business development manager. Hancock was formerly with Lloyd Ferguson Hawkins, Design Bridge and Claessens.

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