Creative Leap gets feverish

The Creative Leap has revamped the packaging identity for over-the-counter medicine brand Beconase to communicate its broader purpose after winning a licence extension.

The Warner Lambert-owned brand can now claim prevention of all airborne allergies as well as its existing claims for hayfever.

“The identity had to ensure the nature of the allergies was clearly communicated by the pack graphics, so sufferers could instantly know the product was for them,” says The Creative Leap director Trevor Bradford.