The old adage that actions speak louder than words took an interesting turn last week, when Design Week ventured down to The Creative Leap to meet its new creative director.
In a short and sincere meeting, the Leap trumpeted the merits of hiring a second creative director, one Mervyn Caldwell. And the way they told it, it seemed to make sense.
However, when director Trevor Bradford got in the first post-meeting round of drinks he completely forgot about existing creative director Mark Chittenden. A further pint was hastily arranged, but by then the damage to Mark’s ego had already been done.