Northern lights shine down on the Big Apple

Those Huddersfield lads at The Attik Design are going from strength to strength – first a London office and now a New York outfit, due to open on 2 January.

But all has not gone smoothly on the Stateside recruiting front. Attik co-founder Will Travis, who will head up the new office, is struggling to recruit decent US designers because “they are so self-opinionated”, he says.

This comment comes from the man whose latest press release describes Attik’s success as due to “their unique talents, dedication and will to win, plus their own particular brand of commercial hard-headedness”.

Will is “set to fly the flag for Britain” the release continues, and the group “have yet to put a foot wrong in their mission to turn what was once a provincial agency into a major player”.

If Americans are self-opinionated, the Attik crew are obviously trying hard to fit in, unless this is all tongue-in-cheek, in which case it may be lost in the translocation.

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