B&Q this week launches the first of a range of power tools designed specifically for the retailer by Matthew White, as part of a placement run by the Helen Hamlyn Research Centre. Developed in collaboration with Big Idea and the B&Q commercial team, the two launch products are Sandbug (pictured), an electric sander, and Gofer, a compact rechargeable screwdriver. The project was originally conceived by Paul King, then chairman of M&K Design, who brought HHRC and B&Q together. The packaging was designed by Big Idea creative director Bill Wallsgrove and structural packaging designer Chris Dumont.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.