B&Q this week launches the first of a range of power tools designed specifically for the retailer by Matthew White, as part of a placement run by the Helen Hamlyn Research Centre. Developed in collaboration with Big Idea and the B&Q commercial team, the two launch products are Sandbug (pictured), an electric sander, and Gofer, a compact rechargeable screwdriver. The project was originally conceived by Paul King, then chairman of M&K Design, who brought HHRC and B&Q together. The packaging was designed by Big Idea creative director Bill Wallsgrove and structural packaging designer Chris Dumont.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.