B&Q launches first of a range of power tools

B&Q this week launches the first of a range of power tools designed specifically for the retailer by Matthew White, as part of a placement run by the Helen Hamlyn Research Centre. Developed in collaboration with Big Idea and the B&Q commercial team, the two launch products are Sandbug (pictured), an electric sander, and Gofer, a compact rechargeable screwdriver. The project was originally conceived by Paul King, then chairman of M&K Design, who brought HHRC and B&Q together. The packaging was designed by Big Idea creative director Bill Wallsgrove and structural packaging designer Chris Dumont.

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