Design Bridge has created the packaging for multipacks of KP Snacks’ Skips brand. The design is intended to reinforce Skips’ positioning as a ‘boredom blaster’ – a brand that breaks the rules – and focuses on the ‘taste and sensations’ of the crisps, says Design Bridge managing director of branding and packaging Tim Perkins.

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First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.