Dids Macdonald: “Design changes our perception of things”

In the latest of our Design Week at 30 series, Anti Copying in Design chief executive Dids Macdonald reflects on a career which has taken her from interior designer to champion of intellectual property.

As part of our Design Week at 30 series, Anti Copying in Design chief executive Dids Macdonald looks back on a career, which saw her start out as an interior designer in the 1980s.

Macdonald recalls how designers worked and communicated in an age of isometric drawings and faxes and that her first break was working on a royal palace.

The enduring power of design to “add value and change our perception of things” is as important today as it ever was, she says.

Today Macdonald raises awareness of intellectual property issues and in this film highlights that when Brexit occurs “one of the potential dangers for British designers is that they will lose access to EU unregistered design [right]”.

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