“I started using a Water Pick in 1982 and now have the Phillips equivalent, which I have to say is a bit of a faff to use as an ultrasonic toothbrush – I look forward to getting my teeth into the Dyson.
Maybe with many apparent functional innovations available today it is the marketing and branding that is the strongest suite. There can be a fine line between useful gadgets and feckless gimmicks – the key is to actually improve experience of life and not create landfill.”
“A consumer product which drives me mad every time I see one being used is the leaf blower. They seem to be the least efficient solution to gathering leaves possible.
Using a petrol engine to drive a fan to create wind that approximately blows the leaves in a vague direction just seems wrong. To top it all, the noise they produce shatters the atmosphere of the environment in which they are used. There has to be a better way.”
“When designing products we think of entire experiences, which include a convergence of physical and digital ecosystems. Many domestic appliances would benefit from this thinking, but the real opportunity for designers is how we can change consumer behaviours to adopt a culture of repair, refurbish and reuse that improves the longevity of products – the circular economy.
This is something we have realised at Seymourpowell through our involvement with Fairphone. When designing product experiences, designers need to apply this rationale and strive to make it a reality.
Imagine retro fitting your existing appliances with technology to make them clever and in turn prolonging their life beyond landfill. There is no domestic appliance that wouldn’t desperately benefit from this thinking.”