Boots is adding to its list of haircare products with the launch of a premium haircare range called Tricologie. Designed by branding specialist Haines McGregor, the 25-strong range will be unveiled next week. Products are tailored to individual customer needs. Research has been undertaken into lifestyle factors such as pollution, water type and air conditioning.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design