Corporate identity group Bostock & Pollitt has rebranded National Power’s energy supply businesses. The brands previously consisted of National Power, MEB and Calortex.
The companies have now been grouped under the name Npower. The new name and identity, created by Bostock & Pollitt designer Kerry Murrell, went live last week.
The design uses a typeface which includes an element of an electric cable.
“It was crucial to do it in a way that people would read it as ’empower’,” explains Bostock & Pollitt managing director David Chapple. He says the consultancy beat two unnamed consultancies to win the job.
“It was really a credentials pitch,” adds Chapple. ” [National Power] looked at its overall strategy, which is now based on the fact that it has a huge customer base, and it felt it needed a new more consumer-focused brand.”