Flavoured vodka

A flavoured vodka, served in an atomiser and placed in the clutches of Quentin Crisp. Who would fall for a stunt like that? A number of the fashion and beauty press, it would seem. They have been ringing Absolut’s PR company, and asking when this amazing new scent will be in the stores. To add to the confusion, the relaunch of Kurant was held at Harvey Nichols last week. The journalists took the joke well, after admitting they had been all at Sea – which, ironically, is who designed the packaging and invitations for the event.