John Herbert Partnership has been appointed by contemporary urbanwear brand Boxfresh to redesign its flagship store in Covent Garden and create a new factory outlet shop.
Boxfresh’s flagship store opened in 1994 and was designed by Studio Delo. The revamp is due to be completed by February 2000 and will see an expansion of the venue, creating individual areas for womenswear and menswear collections.
It will feature interchangeable brushed aluminium hanging rails and wooden shelving with each unit lit from underneath with a neon blue strip, creating a floating effect. There will also a be a corridor linking the menswear and womenswear areas.
JHP director Raj Wilkinson says: “The flagship store concept is about maximising space and creating a unique interface between the customer and staff. The interior will reflect the modern expression of the garment design – a seamless interior.”
The factory outlet will open in Freeport Village, Braintree, on 8 November, adopting a different design perspective to the central London shop. “It will have a raw urban feel with materials being used in their natural state, off the production line,” adds Wilkinson.