Lewis Moberly is branding two new digital radio stations due to be launched next month by Classic FM owner GWR.
Planet Rock and Core are claimed to be Europe’s first commercial radio stations to go on air using Digital Audio Broadcasting technology.
Planet Rock is targeted at 35-55-year-old men, providing a selection of rock classics, from Led Zeppelin to Bruce Springsteen, while Core is focusing on the late teenage market that listens to Radio 1 and other cult stations.
Lewis Moberly project manager Ruth Sommerfield says the Planet Rock identity “reflects both the atmosphere and symbolism of rock, yet conveys the modern self-confidence that satisfies the audience’s lifestyle”.
She describes Core’s potential audience as “promiscuous radio listeners”, who are keen to experiment with new brands. Lewis claims the identity therefore needed to reflect “freshness, innovation and excitement” to create a loyal listenership.
“The techno-colour logo aims to communicate Core as the Home of Hot Music, emphasising the eclectic, fast-changing nature of club sounds and the UK fashion and music scene,” explains Lewis.