Nestlé Canada wins packaging design award

Nestlé Canada has won this year’s packaging design category in the Global Food and Drink Awards for l999, for its work with Nescafé Origins. Judges of the award, organised by Financial Times Retail & Consumer, felt the design met the criteria of being both innovative and creative in a mature market. The rectangular shape jar gives maximum ‘billboard’ effect for the high gloss graphics on the label, aimed at a younger consumer group that drinks roast and ground as well as soluble coffee.