New identity for telecoms operator

Leading UK provider of long-distance calling cards Teleconnnect Communications International has unveiled a new corporate identity created by recently formed design group Gregory Bonner Hale.

The telecommunications group is active in Spain as well as the UK, providing calling cards to over 200 countries and enhanced consumer telephony services. The new identity will be rolled out across all corporate literature, and advertising materials.

Teleconnnect marketing manager Judith Flood says the previous payphone symbol “wasn’t distinctive” and “limited our ability to be perceived as more than a toll provider by consumers. This was not an image we wanted to carry into the future, although we wanted to retain the positive values of our brand.”

According to GBH director Mark Bonner, the consultancy is also working on a number of sub-brands for Teleconnect. “They will be endorsed by the main Teleconnect brand,” he says.

Teleconnect and its sub-brands are aimed at travellers, and advertised in magazines such as the Australian-flavoured TNT.