Staffordshire design group Outside the Square has branded a new music label specialising in easy listening music.
Called Normal, the brand launches next week. The consultancy was appointed in April after a recommendation and was involved in the naming process.
Outside the Square managing director Les Jones says the label is aimed at a “middle-of-the-road target audience. We have created a modern, fresher and cleaner identity rather than the naff imagery used by other labels.”