Outside the Square creates a Normal label

Staffordshire design group Outside the Square has branded a new music label specialising in easy listening music. Called Normal, the brand launches next week.

Staffordshire design group Outside the Square has branded a new music label specialising in easy listening music.

Called Normal, the brand launches next week. The consultancy was appointed in April after a recommendation and was involved in the naming process.

Outside the Square managing director Les Jones says the label is aimed at a “middle-of-the-road target audience. We have created a modern, fresher and cleaner identity rather than the naff imagery used by other labels.”

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