Springetts redesigns Scottish Scampi

Springetts has redesigned Young’s range of Scottish Scampi. The revamp follows the group’s initial involvement with the product when it was first launched in 1994. ‘When the original packs were launched we were strongly differentiated from our competition, both in the use of foil and the premium look of the packs,’ says Young’s brand manager Hayley Baddiley. ‘Now, however, the market is more mature and we are looking to consolidate our authority in the sector with newer, more contemporary packaging.’ The packs emphasise the convenience of the range.