Springetts has redesigned Young’s range of Scottish Scampi. The revamp follows the group’s initial involvement with the product when it was first launched in 1994. ‘When the original packs were launched we were strongly differentiated from our competition, both in the use of foil and the premium look of the packs,’ says Young’s brand manager Hayley Baddiley. ‘Now, however, the market is more mature and we are looking to consolidate our authority in the sector with newer, more contemporary packaging.’ The packs emphasise the convenience of the range.
Pentagram partner Marina Willer’s team has created an overarching visual system for literary event, Hay Festival, and its many global offshoots and projects, in a bid to bring clarity to
No, No, No, No, Yes editor, David Dunn, tells us what he has learned about creating a winning book cover.
The Welsh political party has suggested it may be changing its name to the New Wales Party, in a bid to be more “inclusive”, particularly towards non-Welsh speakers. We look
The online streaming service will work on a range of screens, from TVs to tablets, and will let players switch from watching games on YouTube to playing them instantly.