Tate Britain is launching branding for the Turner Prize this week, created by London design consultancy Rose Design. The work is based on the theme ‘Judge for yourself’ and is intended to encourage a public response to the controversial art award. The identity will feature across press and banner ads, campaign posters and invitations to the shortlist launch and awards ceremony. Rose has worked with the Tate over the past four years across a broad range of projects. The consultancy most recently designed a series of posters to promote Tate Britain’s autumn series of exhibitions (DW 14 October).
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