Thomas Pink bets shirt on website by All of Us

Clothing retailer Thomas Pink is undertaking its biggest global digital redesign project to date with interactive design group All of Us. The move is aimed at boosting brand awareness and supporting its international sales growth strategy.

The consultancy has been tasked with designing a website – at www.thomaspink. co.uk – for Thomas Pink to create a look that will more accurately fit in with its positioning as an international luxury retailer.

It is the first redesign work to be carried out in four years. The images on the site will change regularly and be inspired by Thomas Pink’s window displays, seasonal collections and signature pink packaging.

Nick Cristea, project director at All of Us, says the site will be more user friendly and will recreate the general experience of shopping in stores. To this end, the design team is adding a new search option in the form of a virtual tag that will help customers find products according to style, colour, cuff and pattern. The site is scheduled to launch at the beginning of next month.

‘This is our biggest project to date. The look is clean and simple, the site is more sophisticated and it will be vital to brand building,’ adds Robert Bostock, Web marketing manager at Thomas Pink.