The Partners has developed the first advertising campaign issued by Wedgwood for three years, after redeveloping the ceramics group’s corporate identity and brand positioning. The series of print ads by the London group features new ranges of contemporary designs from the long-established Wedgwood brand – by designers such as Nick Munro – along with the strapline ‘Wedgwouldn’t, Wedgwood’. The campaign launches tomorrow.
If the trials are successful, the hubs – which offer everything from wine-tasting to make-up—will be rolled out country-wide.
University of Sussex student Lucy Hughes had previously won the national UK prize, and has now been awarded £30,000 to develop the invention.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.