Ally Capellino revitalises Girl Guide image

The Girl Guide movement, established for 90 years, is experiencing an image overhaul after which members will be able to sport designer clothes by Ally Capellino. It’s an attempt to modernise The Guides’ image and the activities it offers its members. It follows three years of research, in which girls aged 10-14 were consulted on what they want from their association. A series of modular sets with a broad educational framework, such as urban survival and healthy eating, support the existing programme and ‘better meet the needs of a modern girl’.