Beechams medicines relaunched for flu season

SmithKline Beecham has launched its redesigned range of Beechams Cold and Flu products in time for autumn and winter. Brand identity consultancy Brown ID has produced the designs. Jo Saker, creative director at Brown ID, who was briefed to put across a modern and friendly personality for Beechams, says, ‘The new design creates a distinctive ownable identity that expresses the strengths of Beechams.’