SmithKline Beecham has launched its redesigned range of Beechams Cold and Flu products in time for autumn and winter. Brand identity consultancy Brown ID has produced the designs. Jo Saker, creative director at Brown ID, who was briefed to put across a modern and friendly personality for Beechams, says, ‘The new design creates a distinctive ownable identity that expresses the strengths of Beechams.’
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.