SmithKline Beecham has launched its redesigned range of Beechams Cold and Flu products in time for autumn and winter. Brand identity consultancy Brown ID has produced the designs. Jo Saker, creative director at Brown ID, who was briefed to put across a modern and friendly personality for Beechams, says, ‘The new design creates a distinctive ownable identity that expresses the strengths of Beechams.’
“Individuality” and “playful” patterns and colours were key to the project, which includes designs for Graphcore’s intelligence processing units
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.