Web consultancy Oyster Partners has appointed Alan Bell to the new role of chief executive officer. He was previously group president of global services at Amdahl Corporation.
The new look was developed by Dragon Rouge and aims to bring together the nine councils that form the body.
The logo, a combination of the country’s heritage, will be shared by the Olympic and Paralympic Games for the first time.
According to the London-based designers, Rihanna’s eponymous book took two years to design.