Flexible interiors for Habitat store

Habitat is this week relocating its Southampton branch to a new store in the West Quay shopping centre. Designed by architect Gerard Taylor with Carl Nichols – who has previously worked on nine other Habitat stores – the new 530m² site features a flexible environment that can be adapted to suit each season’s collections.

“It’s a large, open space with vast carved walls,” explains Taylor. “It’s like a container with elements that can be adapted.” For this venue, Taylor has developed a bespoke light fitting, Product zones have been planned as fluid areas and display windows will feature “horizontal displays for the furniture and vertical ones for the products”.

In-store graphics are designed by Graphic Thought Facility. GTF will implement Habitat’s new Autumn/ Winter 2000 “Playhome” collection. “For the seasonal graphics we re-drew the avantgarde typeface and called it ‘avantcard’, a cheeky reference to the ‘Hugh Hefner’ look of this season’s collection,” says Paul Neale, partner at GTF. A short film by digital media group Multiplex will show on plasma screens across the store, along with an exhibition by US photographer Richard Ross.

Latest articles

Design Week Awards 2019 judges revealed…

Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.