New eaterie boasts innovative interiors

Coloured rubber, flock wallpaper and an assortment of Victoriana are just some of the features of Nincomsoup, a soon-to-open gourmet soup eaterie inside London’s Old Street roundabout. The identity and interiors for the venture have been created by design consultancy NB Studio with Arthur Collin Architect. ‘We stumbled across the quirky name and let it speak for itself – consequently, the logo is very minimalist,’ explains NB Studio director Alan Dye. The identity features the brand name on six different backgrounds in warm, organic colours including deep crimson and custard yellow. NB Studio has also designed the packaging for takeaway ranges. Nincomsoup is the first in a series of developments in Old Street’s run-down roundabout area.