New identity liberates Hoseasons

Roose & Partners has completed a new corporate identity for self-catering holiday specialist Hoseasons. The identity was created to better reflect the company’s position in the marketplace.

Roose & Partners has completed a new corporate identity for self-catering holiday specialist Hoseasons.

The identity was created to better reflect the company’s position in the marketplace. Research showed that consumers did not think that the old marque represented Hoseasons’ product range. Roose & Partners was asked to design an identity that differentiates the Hoseasons experience from that of other operators.

Following a creative two-way pitch in which Roose & Partners put forward “radical” proposals which initially “caused concern” among the Hoseasons board members, a new logo and typeface has been created that seeks to capture the spirit of a Hoseasons holiday.

Scott Shearer, account director for Roose & Partners, comments, “Hoseasons did research that provided very favourable reactions to our ideas. It was very courageous in accepting the findings and giving us the go ahead.

“We used different colours and a less rigid typeface, where the style of the lettering is much lighter and freer. I think this reflects what Hoseasons is about,” he adds.

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