The Team has designed a new educational website on behalf of the Royal Air Force, following a three-way creative pitch. The first stage site has gone live and marketing material has been sent out to every secondary school in the country.
The site is expected to generate a lot of interest, according to Kate Wooding, business development manager for Educational Communications, which won the contract with the RAF to develop the programme.
“The Government is making a real drive to improve numeracy through its Maths Year 2000 and a lot of resources have been aimed at ‘young’ children. This is different in that it is aimed at pupils working their way up to GCSEs. It is very active and fun and, most importantly, it allows pupils to work at their own level and pace.”
Although aimed at all children in the 11-16 age range, the initiative has been made particularly accessible to girls and ethnic minorities. Visually, the site uses soft colours and is dominated by the RAF logo.
There are animated characters intended to demonstrate that there is more to the RAF than just being a fighter pilot.
The RAF sees girls aged 11-16 as a key recruitment area and there is a link to the RAF careers website.