THE Thomas Coram Foundation is launching a new identity developed by Pentagram Design.
Although it is the oldest UK children’s charity, established in 1739, the foundation will now be known as Coram Family, in a bid to describe the breadth of its work.
Hazel Macmillan, a Pentagram designer working on the project, says: “The charity is very well known in the industry, but is less known by the public. We wanted to create a name for it that would reflect its wide range of involvement with children.”
The name was unveiled last week, by Health Secretary Frank Dobson at the Coram Family’s new headquarters.