Digest

Mansfield consultancy The Design Works has created an industrial-looking mail order catalogue for clothing ranges made by JCB. The client, famous for its ubiquitous earth-moving and construction equipment, is also making branded accessories and scale-model diggers. A production line was used for location photography of the outdoor clothing, while high specification reprographics were used to ensure consistent reproduction of JCB’s trademark yellow. The clothing range was introduced to meet a perceived gap in the market.

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