Virgin tunes in to Head Music

An in-house initiative by Virgin Megastores will see all stores in the chain rebranded under the name Head Music for one week. The change is linked to the release of the album Head Music, by indie-band Suede, at midnight on 2 May.

According to a Virgin Megastores spokeswoman, the move represents the first time an entire retail chain has been rebranded to coincide with an album launch.