Blue Design for airline identity

London consultancy Blue Design is to create the brand identity for an as-yet unnamed European freight airline being set up by a newly launched air consortium, in September.

The consultancy beat two other groups to the project, which carries a £500 000 design and print budget, following an unpaid creative pitch in February.

The work will encompass the development of a corporate identity to be applied across aircraft and vehicle livery, literature, advertising and a website.

The airline, which takes flight in September, will operate throughout India, the Far East and Europe.

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