Purpose Design Consultants has created the brand identity for Deborah Samuel Fine Photography, with work launching from May across stationery, a website, photographic books and promotional mailers. Samuel is billed as the ‘Richard Avedon of dog photography’.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.