Smith & Milton rebrands Build-Up packaging

Smith & Milton has rebranded the packaging of Nestlé Nutrition’s Build-Up brand.

Smith & Milton has rebranded the packaging of Nestlé Nutrition’s Build-Up brand. Briefed to inject a more emotional and positive appeal to the range of instant drinks and soups, the group created a new strapline, ‘Living life to the full’ and used images of active people.

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