Former JKR and JDO senior creatives launch PB Creative

Two former senior creatives at Jones Knowles Ritchie and JDO have launched new consultancy PB Creative.

The consultancy has been set up by Pete Hayes (pictured – left), former head of structural design at Jones Knowles Ritchie, and Ben Lambert (pictured – right), former design director at JDO. Hayes and Lambert both previously worked together at Futurebrand.

Lambert says, ’We’ve known each other for a long time and had both worked at respected consultancies. We got to the point where we wanted to do something a bit more personal.’

He adds the new consultancy will focus on the fmcg sector, adding, ’Our passion is packaging.’

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