The consultancy has been set up by Pete Hayes (pictured – left), former head of structural design at Jones Knowles Ritchie, and Ben Lambert (pictured – right), former design director at JDO. Hayes and Lambert both previously worked together at Futurebrand.
Lambert says, ’We’ve known each other for a long time and had both worked at respected consultancies. We got to the point where we wanted to do something a bit more personal.’
He adds the new consultancy will focus on the fmcg sector, adding, ’Our passion is packaging.’