Making a meal of it

Robotfood has rebranded and created a new range of packaging for 14 Netto ready meal products, a process which will start to roll out nationally this week.

The group was briefed to design a look and feel that would make the brand appear ’more premium’ and each food type in the Authentic Cuisine range is colour-coded. Photography has been ’propped’ to show the product’s country of origin.

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