K Cider is being launched in draught form for the first time and Hammersmith consultancy Planet has designed a new bar font for the event. The draught cider has a lower alcohol content – 6 per cent – than the bottled version. This has been emphasised by ‘restyling the brand K6’, says Planet’s creative director Bill Wallsgrove. ‘The font takes the simple black and red equities of the current packaging and transforms them into a Minimalist sculptural form, with the K embossed and highlighted by a downlighter at the top of the font,’ adds Wallsgrove. Installation of the font begins this week.
Consultancy Interabang has designed the set of stamps, which feature 10 of the most famous toys created in Britain from the last 100 years, including Space Hopper and Spirograph.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.