K Cider is being launched in draught form for the first time and Hammersmith consultancy Planet has designed a new bar font for the event. The draught cider has a lower alcohol content – 6 per cent – than the bottled version. This has been emphasised by ‘restyling the brand K6’, says Planet’s creative director Bill Wallsgrove. ‘The font takes the simple black and red equities of the current packaging and transforms them into a Minimalist sculptural form, with the K embossed and highlighted by a downlighter at the top of the font,’ adds Wallsgrove. Installation of the font begins this week.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.