K Cider is being launched in draught form for the first time and Hammersmith consultancy Planet has designed a new bar font for the event. The draught cider has a lower alcohol content – 6 per cent – than the bottled version. This has been emphasised by ‘restyling the brand K6’, says Planet’s creative director Bill Wallsgrove. ‘The font takes the simple black and red equities of the current packaging and transforms them into a Minimalist sculptural form, with the K embossed and highlighted by a downlighter at the top of the font,’ adds Wallsgrove. Installation of the font begins this week.
The annual, global awards scheme, which famously rewards its winners with black, yellow, graphite and wood pencils, has announced its 720 winners for this year.
Bthere is a new tool that combines location-tracking, group-messaging and rewards to encourage young people to stick together on a night out and stay safe.
The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.