Brief

K Cider is being launched in draught form for the first time and Hammersmith consultancy Planet has designed a new bar font for the event. The draught cider has a lower alcohol content – 6 per cent – than the bottled version. This has been emphasised by ‘restyling the brand K6’, says Planet’s creative director Bill Wallsgrove. ‘The font takes the simple black and red equities of the current packaging and transforms them into a Minimalist sculptural form, with the K embossed and highlighted by a downlighter at the top of the font,’ adds Wallsgrove. Installation of the font begins this week.

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