Newcastle design and advertising consultancy Yellow M claims to have moved away from the traditional approach to marketing shopping centre space to retailers in its work for the Stirling Thistle Marches centre in Scotland. Michael Hynes, design director of Yellow M’s design division, explains: ‘The brochure needed to stand out from the many other brochures retailers receive in order to entice them to the development. The design route was therefore deliberately unconventional, featuring abstract symbols and photography.’ Yellow M, appointed in January, has already created an identity for the shopping centre.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.