Newcastle design and advertising consultancy Yellow M claims to have moved away from the traditional approach to marketing shopping centre space to retailers in its work for the Stirling Thistle Marches centre in Scotland. Michael Hynes, design director of Yellow M’s design division, explains: ‘The brochure needed to stand out from the many other brochures retailers receive in order to entice them to the development. The design route was therefore deliberately unconventional, featuring abstract symbols and photography.’ Yellow M, appointed in January, has already created an identity for the shopping centre.
Bthere is a new tool that combines location-tracking, group-messaging and rewards to encourage young people to stick together on a night out and stay safe.
The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.
This week, non-profit D&AD was hit by controversy when it emerged that it had paid some of its speakers a fee and expenses for its upcoming festival in London, but