Newcastle design and advertising consultancy Yellow M claims to have moved away from the traditional approach to marketing shopping centre space to retailers in its work for the Stirling Thistle Marches centre in Scotland. Michael Hynes, design director of Yellow M’s design division, explains: ‘The brochure needed to stand out from the many other brochures retailers receive in order to entice them to the development. The design route was therefore deliberately unconventional, featuring abstract symbols and photography.’ Yellow M, appointed in January, has already created an identity for the shopping centre.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.