Newcastle design and advertising consultancy Yellow M claims to have moved away from the traditional approach to marketing shopping centre space to retailers in its work for the Stirling Thistle Marches centre in Scotland. Michael Hynes, design director of Yellow M’s design division, explains: ‘The brochure needed to stand out from the many other brochures retailers receive in order to entice them to the development. The design route was therefore deliberately unconventional, featuring abstract symbols and photography.’ Yellow M, appointed in January, has already created an identity for the shopping centre.

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