Newcastle design and advertising consultancy Yellow M claims to have moved away from the traditional approach to marketing shopping centre space to retailers in its work for the Stirling Thistle Marches centre in Scotland. Michael Hynes, design director of Yellow M’s design division, explains: ‘The brochure needed to stand out from the many other brochures retailers receive in order to entice them to the development. The design route was therefore deliberately unconventional, featuring abstract symbols and photography.’ Yellow M, appointed in January, has already created an identity for the shopping centre.
The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.
The car manufacturer’s I.D Buzz Microbus bears a striking resemblance to is original camper van made popular during the 1960s Hippie era, but is now all-electric.
The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne
A patent filed by the company reveals a mobile with thermal elements embedded into the screen, which would heat it up and fill any cracks if it became damaged.