Checkpoint Charlie rebranding

One of Berlin’s most emotive landmarks, Checkpoint Charlie, is to be the site of a new property development. Wolff Olins has been appointed to name and brand the area and the site’s four office buildings.

The offices will be located along the east side of the Berlin wall landmark and will house retail units on the ground floor. Each building is the creation of a different architectural practice: Philip Johnson, Skidmore Owings & Merrill, Lauber & Wohr, and Kraemer, Sieverts & Partner.

Wolff Olins’ job is to “re-create some sort of personality” for the area, says consultancy project leader Keith Kirby. “Checkpoint Charlie has a very significant history,” says Kirby, but it is important to look to its future rather than just look back, he adds. The original Checkpoint Charlie name will be in the running.

Berlin is becoming a crowded market for office developments, and Wolff Olins will be responsible for branding the area to attract the appropriate tenants as well as bring people to the area as a whole.

The group was approached by the client through client advisory group EDR and won a proposals pitch against Fitch and several unnamed groups.

Design work will enter the public domain from mid-October. The first office will be completed next year. Wolff Olins is involved in another EDR-managed proposals pitch for a 3D project at the site.

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