Next Friday sees the opening of a new exhibition exploring images of the human body at the Two10 Gallery, part of the Wellcome Centre for Medical Science on London’s Euston Road. The images come from photographs, micrographs and scans, and though they may be produced by scientists, image manipulation techniques such as altering colours render the pictures as much design as biology. The exhibition is designed in-house, with all graphic design including panels, a hoarding, posters and flyers (pictured) by Sophia Flynn and Andy Peach. The exhibition runs until November.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.