Briefs

The latest communications campaign for ICI Acrylics is aiming to raise the profile of its new brand Ultra – a composite material for kitchen surfaces and sinks. Elmwood created the brand identity as well as consumer leaflets, brochures and trade advertising. The slogan, ‘made to withstand hostile forces in the kitchen’, is illustrated through a series of striking colour images.

Selfridges’ new Manchester department store is set to open in September. John Herbert Partnership is handling the interiors (pictured above), including a centrepiece marble staircase, with Conran Design Group creating the two restaurants. The graphics pictured below are the work of Selfridges’ in-house studio and represent the store’s four Fs: face, furniture, fashion and food.

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