Fruity brand by Blue Marlin

Blue Marlin has created the name and packaging for a new jam brand. F Duerr & Sons’ Seriously Fruity range is intended to create a stir in a traditional market and have “attitude”, according to a spokeswoman at the Bath consultancy.

Blue Marlin has created the name and packaging for a new jam brand. F Duerr & Sons’ Seriously Fruity range is intended to create a stir in a traditional market and have “attitude”, according to a spokeswoman at the Bath consultancy. The five flavours go on shelf next month.

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