Global look for Pepsi

Pepsi Cola in the UK is to bring its cola can design in line with the US later this year, as part of its drive to unite the brand behind a consistent global look.

The change, to be carried out by Landor Associates, amounts to a tweak of the cola icon, from a ‘quarter globe’ design to a ‘full globe’. The full globe icon appeared in the US in 1996 on Pepsi’s blue can, by Landor.