Hong Kong trials new post office

The Hong Kong Post is piloting a new prototype branch office, with interiors designed by Lloyd Northover Citigate.

The first branch opened last week, and once feedback has been processed the new design will be rolled out to the Post’s portfolio of 127 offices. The consultancy is already refurbishing another five sites.

“The new design reflects a transition from a traditional government service to a competitive and modern retailer,” says LNC regional director Michael Ip.

“Some of them were looking a bit tatty,” says LNC vice-chairman Jim Northover of the existing branches. “There was no consistent presentation and they were almost done as one-offs,” he adds.

Northover describes the old offices as relying on colonial bureaucracy and not focusing on being customer-friendly.

The new concept has to allow for heavy through-flow of customers in some parts of Hong Kong. “They have to be functional, robust, clean and no-nonsense,” says Northover. The consultancy was also responsible for signage, counters, and all fixtures and fittings.

The Post unveiled a new identity designed by Enterprise Identity Group last spring. The group won the pitch against LNC and a local group (DW 16 May 1997).

LNC is currently working on a signage system for the Hong Kong Tourist Authority.