Multimedia used to attract investment

The West of England Dev-elopment agency is starting a multimedia-driven push for inward investment to the region.

It has appointed multimedia consultancy Mousepower to develop a range of interactive tools for the purpose. A website, is due for launch next month. CD-ROMs and laptop presentations may follow on. The material will be aimed at hi-tech “Silicon Valley” type companies, says Mousepower head of communications Chris Harrison.